BANPAIS / THE YELLOW PROMO
In soccer there is one person who, even if he plays his best game, will never get along with anyone: the referee. In Banpais we decided to put ourselves in his place and we discovered a way to get him support from an element that we have in common, a card. We took advantage of the bars and restaurants where the games are played and created a promotion where every yellow card that the referee gave out meant a discount on drinks.
FILM / THE YELLOW PROMO
