TEDx WOMEN / BILLBOARDS
We needed to promote the first TEDx conference made by women in Honduras, one of the countries in Latin America with the largest gap between genders, leaving women in the background with less right and grater inequality. To spark the conversation and bring focus to the issue, we started placing billboards in strategic places of the city with male chauvinist headlines to let people react. We caused a stir among the citizens, especially women, and were obligated to reveal our message in just 3 days. We proved that with only 4 simple billboards we could give back their voices to millions of women all over the country.