PILSENER / SIN ETIQUETAS
El Salvador, like the rest of the world, suffered greatly from the global pandemic. Restaurants and bars were especially affected economically, as FUNDES predicts that up to 25,000 jobs could be lost in those sectors alone. Pilsener, the country's most emblematic beer brand, had to help. That's why, for the first time in Pilsener's history, we stopped making our labels and instead donated that money to restaurants and bars that needed help. We called it: "No label, but with heart". We bottled more than 25 million label-free beers and donated that money to help more than 1,500 restaurants.
FILM / SIN ETIQUETAS
