HOTEL HONDURAS MAYA / HOTELBNB

It occurred to us: if Airbnb’s market wasn’t coming to us, why not go straight to them? After all, Airbnb hosts are all regular folks. People who want the opportunity to be great hosts to the tourists coming to their hometown. People who believe they have a place where these visitors will feel comfortable, welcome, and free to experience the best of our country. We realized that we have people like that, too: our employees.And they had such an elegant, easy-to-use social platform. As any modern company worth its salt, we had long since created fan pages for our hotel on Facebook and Instagram, and were consistently active on both platforms, with positive results. So why not one more? Why not use the very same platform that’s been steering away potential customers to instead bring them straight to our doorstep?